Noble Events Appoints A New Managing Director

Noble Events is delighted to announce the appointment of Sarah Cox as our new Managing Director, who will lead the business across both strategic office locations in the UK and Dubai.

Penny Noble, Founder and current Managing Director will be moving into a newly created Chief Executive Officer role. Penny, who first founded the company in the UK 14 years ago, successfully grew the business into the Middle East market with key accounts including Bentley Motors, Lamborghini and General Motors.

In her new role as CEO, Penny will refocus her time on the public profile of the business and work closely with Sarah and the Board of Directors on the addition of further strategic services to the existing portfolio.

Sarah Cox, current Deputy Managing Director, will be appointed as the new Managing Director. “Sarah is an invaluable asset to the business and has been for a long time. As we diversify and strengthen our offering to our incredible clients there is no better person to lead the team” said Penny. She went on to add “I’m excited to step into the new role of CEO and invest my focus in supporting our strategy through profile-building opportunities, while continuing to Chair the Board of Directors”.

Sarah commented that “Penny has built a fantastic legacy and led by example for almost 15 years. This transition comes at a hugely exciting time for our business, as we expand into the financial services and electrification sectors with key client wins, including ongoing projects for Visa throughout Europe and the Middle East. We invested heavily in our team structure and resources in 2022, which was our second profit-making year post-pandemic, and have significantly strengthened our creative and strategic experiential offering. I am delighted to be driving the business forwards into this exciting new chapter, as its Managing Director”.

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