Putting sustainability at the heart of your event
Sustainability has reached its tipping point. No longer simply a “nice to have,” it’s now a top priority for governments, companies and individuals. This new attitude should not stop the hosting of successful brand events, but it does mean that both brands and their agencies need to be more conscious of their actions and set […]
Getting the best out of your agency
Whether it’s a product launch or a gala dinner, a large-scale conference or a boutique gathering, events breathe life and humanity into your brand. It’s therefore important to know how to get the best from your events agency. A good brief is the cornerstone to success Start early and with clearly defined objectives. A good brief […]