Client
KGM
(formerly SsangYong)
Event
KGM Dealer
Recognition Awards
Date
January
2024
Location
The Royal Lancaster Hotel, Central London
Services Delivered
- Venue Selection Sourcing an on-brand venue capable of accommodating guests and showcasing KGM vehicles.
- Event Production Overseeing all logistical aspects of the event to ensure a seamless experience.
- Accommodation Management Arranging hotel stays for guests.
- Gifting and Awards Handling the procurement and presentation of gifts and awards.
Overview
KGM hosted its first Dealer Recognition Awards in several years to celebrate its rebranding and to strengthen its dealership network. Noble Events was tasked with the full management of the event, including venue selection, production, accommodation, gifting, and the awards ceremony itself. The event aimed to reinforce partnerships, express gratitude to dealers, and support KGM's branding as it transitioned from SsangYong to KGM.
Challenges
As KGM ventured back into hosting large-scale events under their new brand, several challenges needed addressing. Firstly, it was clear there were significant budget constraints to contend with. It was therefore critical for Noble Events to balance the desire for a high-impact event with limited financial resources - a challenge that needed experience and skill to overcome.
After focusing on smaller scale events in more recent times, the client was looking for strategic planning and support to bolster their team as they moved into managing events of a considerably larger scale for the first time in a few years. This is something the Noble Events team is confident and experienced in providing.
Solutions
To overcome the challenges, Noble Events implemented tailored strategies and solutions including:
- Expert Venue Selection: By leveraging deep industry knowledge, Noble Events selected The Royal Lancaster Hotel, meeting the client's needs for both guest capacity and vehicle display.
- Strategic Planning and Execution: Noble Events guided KGM through the event planning process, simplifying decision-making and ensuring all aspects were covered effectively and efficiently.
In the execution of the KGM Dealer Recognition Awards, Noble Events took several steps beyond standard event management. The team provided exceptional support to KGM’s Head of Communications, facilitating internal stakeholder management. On the day of the event itself, Noble Events staff managed the guest reception with a professional approach and a high degree of attention to detail, giving KGM’s team the peace of mind they needed to be able to focus on what mattered to them most – engagement and networking.
"Our first dealer awards and dinner in quite some years and there was only one Events company we wanted to partner with - Noble Events. The team moved quickly and easily to secure us a brilliant venue and entertainment. They handled all of the small details, taking so much stress away from me. The night was a huge success, seamless from beginning to end and very enjoyable! This was backed up by the amount of thank you calls and emails I received after from our dealer network. Thank you to Alice, Lucy, and the team at Noble Events for your attention to detail making this a brilliant event."
Vanessa Cox, Director of Communications
Outcomes
The KGM Dealer Recognition Awards marked a significant milestone in the client's history, achieving several key outcomes:
- Dealer Engagement: The event significantly boosted morale and strengthened relationships within the dealer network.
- Brand Reinforcement: The successful event under the new KGM brand laid a strong foundation for future marketing and sales strategies.
The event's success was highlighted by the overwhelming positive feedback from the dealer network and the satisfaction expressed by KGM's senior management. The managing director was particularly pleased with the outcome, setting the stage for making the Dealer Recognition Awards an anticipated annual event.
Noble Events’ proactive and detail-oriented planning ensured the event ran smoothly, illustrating the team's capability in managing complex logistics and delivering a seamless experience for all.