Noble Events worked with Genesis to launch the new Electrified GV70 to key stakeholders across a week-long event in the Northamptonshire countryside.
The event consisted of four media waves (eight journalists per day), a corporate day, and a weekend experience for customers held in the quaint rural village of Falcon Ashby.
The venue offered a relaxed and informal space for guests, with a chic, snug area for product presentations and an exclusive restaurant space for Korean-themed dining daily.
Noble Events used different areas of the venue to accommodate each audience type, creating a cool yet comfortable corporate lounge for the B2B day.
The client was pleased with the smoothness of the event and commended Noble Events on their selection of a venue that showcased and supported the car’s electric capabilities.
