A post-pandemic preview to unite the global and regional teams and unveil the latest fleet.
With all eyes on Dubai for EXPO 2020, Ford Middle East engaged with us to make the most of the world-class opportunity to host audiences in the perfect environment to connect local, regional, and global brand and distributor teams.
Ford called upon us to conceptualise, organise and deliver their FME Distributor Conference. Following the delays caused by the pandemic, we ultimately delivered a fast-paced schedule of keynote speeches, panel discussions and social engagements and, as a surprise to guests, the opportunity to discover the latest fleet of FORD & Lincoln vehicles.
With Ford’s upper management team based in the USA and flight restrictions still in place, the format was converted to a hybrid event, encompassing virtual elements that allowed the global team to participate in the most engaging way possible.
