Off The Beaten Track with the GMC Yukon

Over the past month we have been delivering a number of hybrid and live event solutions for our client General Motors. The team has just finished a 2 day media drive event for GMC for the launch of the Yukon Denali and newest trim AT4.

The event concept continues the story we started last year for the Sierra, focusing on heritage and outdoor adventure. Departing from La Ville in City Walk, a convoy of 12 Yukons travelled through the city, snaking their way to the mountainous areas of Wadi Shawka, where guests were able to really test the vehicles off-road capabilities.

Lunch was served at the Yukon Denali Lodge (Al Faya Retreat) where the team completely transformed the venue, with furniture and decor in line with our outdoor adventure theme. The menu also touched upon the region’s heritage as it was cooked on an open fire pit.

Our Senior Event Manager Jenny had to say, “this event was a wonderful opportunity for me to think creatively about the environment and the delegate journey. We’re looking forward to continuing the journey with the next addition to the GMC family in 2021!”