Noble Events has won Best Event at the recent European Agency Awards for the 2023 Bentley Mulliner Le Mans Classic activation.
This event was a dream to work on and a huge logistical jigsaw! With no set schedule our team needed to react to what was happening as it happened, ensuring a seamless “money can’t buy” experience for Bentley Motors’ customers.
Kicking off with an exclusive track day at the Goodwood, the event took guests on a stunning tour through southern England and into France, culminating in days at the legendary Le Mans Classic, for which we also designed and built the Bentley Mulliner stand. Guests were hosted at a nearby chateau and chauffeured to and from the event each day so that they could make the most of the onsite hospitality and Hot Lap and Parade Lap track experiences.
Ansar Ali, Director of Mulliner & Motorsport at Bentley Motors, commented “In this centenary year for the famous Le Mans 24hr race, the organisers of ‘The Classic’ put together a spectacular event, and we were delighted to enlist Noble Events’ support in managing our incredibly important guests to participate in Bentley Mulliner’s hosted visit. The Noble Events team’s vast experience of managing VIP guests and programmes of this kind, coupled with their attention to detail and customer service, meant that our hosts were able to focus entirely on their guests throughout the event.”
Hannah Taylor-Jones, Project Director, is delighted with the win. “Looking after the logistical needs of Bentley’s VIP guests amongst 235,000 spectators at Le Mans was an incredible challenge but one we got right, and one which our client and their customers recognised and appreciated. A massive thank you to our team for this one.”