global agency award

Noble Events is celebrating winning the Best Event at the renowned Global Agency Awards 2023 for Bentley Motors’ Extraordinary Journey UK 2022.



The Extraordinary Journey programme was launched in 2022 with the UK experience, a once-in-a-lifetime road trip taking guests on a breathtakingly scenic route from the Home of Bentley Motors in Crewe to The Macallan Estate in Speyside, Scotland. On this experience, guests are able to drive different Bentley models through stunning British landscapes including the Peak District, the Yorkshire Dales and the Cairngorms. The event also includes a behind-the-scenes Bentley factory tour, exclusive ‘Dine On The Line’ culinary experience within the factory, an al fresco evening with one of the UK’s leading celebrity chefs, and a whisky tasting and curated gastronomic dining experience at The Macallan Distillery.

global agency award

Feedback to date has been glowing.

“Kudos to the events team – it was a mind-blowing experience!”

“The programme was beyond expectations. Loved everything about it – a trip of a lifetime.”

“Loved the warmth and attention to detail from the team. Made to feel very welcome.”

The launch of the programme was so successful that Bentley Motors has expanded the Extraordinary Journey series, commissioning Noble Events to run the UK experiences again in 2023.

Penny Noble, Noble Events’ CEO, said, “I’m truly delighted that this incredible programme has been recognised in this way. This is testimony to the brilliant collaboration between our team and our clients at Bentley Motors. It was a privilege to work on this together, and we are looking forward to this year’s programme.”

Caren Jochner, Global Head of Brand Experience at Bentley Motors, said, “We want to share with our audiences an extraordinary journey of discovery offering access to usually private and exclusive experiences that only Bentley can provide. We have worked closely with globally like-minded partners that share our passion for excellence whether it be in the field of cuisine, design, architecture, or wellness – all with sustainability at heart. This, coupled with our carefully curated driving experiences provides something truly unique – an Extraordinary Journey and once in a lifetime experience that offers the opportunity to connect you with like-minded souls – an experience money alone can’t buy.”


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