GENERAL MOTORS MIDDLE EAST: COST-EFFECTIVE CREATIVITY FOR THE CADILLAC BLACKWING

Launching the new Cadillac Blackwing with an agile, custom build to activate in 2 strategic locations.

With 2 track days taking place in Abu Dhabi and Dubai, a consistent brand experience across the 2 locations was key. A cost effective and smartly designed toolkit of branding and scenic was delivered to be easily transported and set up in both locations.

The Abu Dhabi experience started in the evening, with media guests attending a private cinema screening of the Blackwing teaser movie, followed by an intimate dinner over the track at the hotel’s Garage restaurant.

The following day, the media guests move to a transformed pit garage for a thrilling track drive experience with the option to select the Blackwing CT4-V or CT5-V as their vehicle of choice. In the evening, the experience was repeated for fifty Cadillac customers who had the opportunity to uncover the new Blackwing’s capabilities.

In the following weeks, Dubai-based media and customers were invited to the Dubai Autodrome, where the cinema and drive experience was replicated, reusing the production elements from Abu Dhabi and creating a seamless and consistent experience across the region.

“The feedback we have received from clients has been so unbelievably positive… and the planning and execution was flawless throughout.“

Financial services and Fintech client

“It is always a pleasure to work with the Noble Events team: committed, knowledgeable, supportive and highly professional….. Turning around our most recent event from initial contact to delivery in 4 weeks illustrates what an amazing team we make! Thank you for all your wonderful support and guidance; we did it.“

Andrew Pilkington, Managing Director

Genesis Motor UK Limited

“…your team is a huge breath of fresh air…really valuable input to both the event and the strategy around it”.

LUXURY BRAND CLIENT

“I wanted to say a huge thank you to you all for your support in making the event last week such a great success.“

Financial services client

“We would thoroughly recommend working with Noble Events”

PR SECTION MANAGER

HONDA MOTORS EUROPE LTD

“Their sense of fun coupled with dedicated professionalism and a very thorough approach ensures any event they are involved with is a joy to work on.”