The Triumph Street Twin bike was launched in Valencia, Spain. Five waves, each lasting two days, were arranged to give 100 journalists the opportunity to experience the product.
The pan-European group enjoyed two riding experiences during their stay, with routes specially planned to highlight the bike’s versatility. Experienced, multi-lingual lead drivers with local knowledge led the way as the group got to grips with the Street Twin and enjoyed the local area.
Coffee stops and comfort breaks were arranged along the route and professional photographers were on hand to capture images of the bike in a variety of locations.
A presentation covering the positioning of the Street Twin in the market and the key features of the bike took place, with plenty of opportunity for journalists to ask any questions about the specifics of the product.
Catering was authentic and relaxed, with an off-site dinner at a local restaurant concluding the programme.