BENTLEY - AL HABTOOR MOTORS:
FRONT ROW FROLICS AT THE FINALS OF THE BENTLEY SILVER CUP 2022

Luxury lifestyle brand experience which empowered guests to discover Bentley at their leisure.

Forgoing the usual ride-and-drive experience, Al Habtoor Motors – Bentley wanted to host their VIP guests for a social afternoon, with a Boho Chic Brunch during the final of the Bentley Silver Cup 2022.

We created a secluded dining area, offering spectacular front-row seats to the final matches of the Bentley Silver Cup. Here, guests could mix and mingle amongst a picnic lounge-style set up, decorated with elegant dried pampas, light and wooden fixtures and finishes.

From the picturesque, panoramic elevated vantage point, guests could cheer on the Habtoor Polo team to victory. Although one objective was to keep branding light, a fleet of Bentley vehicles was on display around the polo field, empowering guests to discover the Bentley if they wished, in their own time. By allowing the focus to be on the action on the field and the hospitality, guests revelled in the festivities of the final and came away with a sense of social celebration with Bentley at the core.

“The feedback we have received from clients has been so unbelievably positive… and the planning and execution was flawless throughout.“

Financial services and Fintech client

“It is always a pleasure to work with the Noble Events team: committed, knowledgeable, supportive and highly professional….. Turning around our most recent event from initial contact to delivery in 4 weeks illustrates what an amazing team we make! Thank you for all your wonderful support and guidance; we did it.“

Andrew Pilkington, Managing Director

Genesis Motor UK Limited

“…your team is a huge breath of fresh air…really valuable input to both the event and the strategy around it”.

LUXURY BRAND CLIENT

“I wanted to say a huge thank you to you all for your support in making the event last week such a great success.“

Financial services client

“We would thoroughly recommend working with Noble Events”

PR SECTION MANAGER

HONDA MOTORS EUROPE LTD

“Their sense of fun coupled with dedicated professionalism and a very thorough approach ensures any event they are involved with is a joy to work on.”