Drive powerful customer connections
Inspire retailers and dealers
Elevate your brand reputation
Proud events partners to
Your product shouldn’t be upstaged by distractions
Whether you're unveiling a new model to the press, hosting a training session for retailers, or demo drives for your elite customers, automotive event execution must be flawless. Every detail matters in this world. Get it wrong and you’ll be left in the dust with difficult questions to answer. From media engagements to driving experiences, the pressure to deliver an unforgettable event is immense. We take the stress away by making sure every element is perfectly aligned, so your product has every opportunity to shine.
"McLaren continually seeks out partnerships that not only echo our commitment to excellence but also enhance our brand's prestigious reputation. This was the first customer event we had entrusted to Noble Events and, it's safe to say, they set an exceptional standard of luxury and quality."
Lauren Dowdy – Regional Marketing Manager – Middle East & Africa
McLaren
Access 30+ years of
automotive event expertise
- Ensure every detail is handled with care and precision
- Impress the most discerning guests with unique, memorable experiences
- Enhance your brand’s reputation and visibility in the industry
- Enjoy stress-free event planning and execution
We provide expert delivery of the
following automotive event services
- Vehicle launches
- Media launches
- Global retailer training
- Brand conferences
- Gala awards and dinners
- Immersive driving experiences
- Luxury vehicle showcase events
- Incentives
Ensuring your product shines with stress-free
events your whole team will be proud of
At Noble Events we lift the pressure. Our skilled team has been delivering automotive events for 30+ years and knows how to dovetail with your people so nothing's left to chance. We cover every detail with forensic precision. From carefully researching the perfect venue, reducing food waste and ensuring energy efficiency to meet sustainability goals, to coordinating comprehensive risk management across every aspect, we make sure every event runs like clockwork, so you can fully focus on your guests and your vehicles.
Stakeholder logistics and communication
Media engagement and hospitality
Venue negotiation and management
Strategy, planning and project management
Budget and risk management
Location sourcing and logistics
Tried and
tested suppliers
Suppliers can make or break your event. Which is why we test out all our suppliers on our own internal events first, so we have complete confidence they’re up to the job before we ever contract them for your event. We pride ourselves on the relationships we’ve built with venues and suppliers across the globe so you can be sure you’ll only ever receive the very best service.
Transparent communication
Lack of oversight increases your stress. That’s why we vow never to leave you in the dark. Our online project planner ensures you always have complete transparency over all task progress and payment deadlines, ensuring accountability at each stage. We value clear communication with regular updates through a dedicated WhatsApp group and thorough pre-event meetings.
Planning for every eventuality
We don’t wait for an issue to snowball before we solve it. Always ten steps ahead, we anticipate potential challenges before they become a problem. Our experienced team know when, how and what to do when a change of direction is required and with our forensic attention to detail and strategic planning you can be sure your event will never be compromised.
Extensive expertise in understanding and captivating the automotive media
Your product may have the wow factor, but if the event experience doesn’t match up, suddenly everything’s at risk. At Noble Events we have long-established relationships with the automotive press – and know how to deliver exceptional delegate experiences through personalised attention to meet unique attendee needs. We know what it takes to ensure everyone leaves with a positive impression. Read more about our dedicated approach to ensuring journalist satisfaction at media events here.
"Team, well done. Fantastic work over the Le Mans Classic event (and leading up to it). Customers were super impressed. Definitely a point of competitor advantage based on their feedback. Race team were awesome too and Bentley was certainly all over Le Mans. Thank you for your efforts."
Ansar Ali – Director of Mulliner and Motorsport
Bentley Mulliner
Award-winning automotive events that deliver results?
Here’s how we do it:
Roads matter! We find the perfect routes for driving experiences and media launches that show your vehicle’s capabilities off against the most picturesque of backdrops.
Delays, miscommunication and confusing travel arrangements all threaten to leave a sour taste. We handle all aspects of travel and transfers ensuring that from the moment attendees arrive to the minute they depart, their journey is smooth and hassle-free so the focus can stay where it should be – on your launch.
It’s not all work and no play. Your delegates expect a retreat to wind down in after a hard (fun) day’s work. We specialise in sourcing and negotiating with hotels and event spaces so they always reflect your brand’s high standards.
With so many moving parts, it’s easy for things to go awry and threaten your event. We expertly handle everything from venue setup and coordination of technical teams, to managing AV requirements for high-impact presentations and securing storage for vehicles so you can rest easy knowing everything is covered.
There’s nothing worse than soggy sandwiches at a bland buffet. We get to know the diverse backgrounds of delegates before the event to ensure dining options are curated to offer local cuisine at its best while ensuring all preferences are respected.
From venue decoration to imaginative use of branding materials, every element is thoughtfully designed to reinforce your brand message and unique selling points.
Our attention to detail is second to none. We pride ourselves on our thorough planning and execution, but we know what to expect. That’s why we pre empt problems before they arise to ensure your event remains on track no matter what.
Your trusted event partner in global experience delivery
We operate around the world, catering to a diverse array of industries, audiences and cultures, and are trusted by major brands worldwide to deliver their most critical events. Our clients include Honda, Porsche, Bentley Motors, Visa, and Airbus. You can discover how we have supported our clients through our case studies here.
McLaren Middle East – 750S Customer Drives
Learn moreCheltenham Festival 2024 for Aston Martin Lagonda
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Learn more
"The Noble team is an utter joy to work with, always steps up, always helps, never grumbles, always just picks up and runs."
Simon Branney Head of PR and Communications
Genesis Motor UK
Three steps to an inspired automotive event that’ll be celebrated long after it’s over
- Share. We listen to your needs, taking time to understand your challenges and specific requirements.
- Create. We create an inspired tailor-made plan that will give you a clear blueprint for an awesome event. We consider every detail so you can be confident everything has been accounted for.
- Relax. We’ll take it from here. Meanwhile, you’ll have eyes on every element of progress, via our completely transparent project management system. See for yourself that you’re working with a partner you can depend on to deliver inspired, world-class events you’ll feel proud of.
"The Noble Events team were absolutely fabulous to work with at the festival. It was a great help to have such an experienced team working with us on our first year working at Cheltenham Festival!"
Abbie Major
Aston Martin
Don’t let your automotive event be just
another date on the calendar
First impressions count. But poor event management could tarnish yours. If you need an event that drives a meaningful connection with your audience and a team that really knows what works in your industry, get in touch today.
The Ultimate Guide to Sustainable Event Planning: Download Now
Planning an unforgettable event with a focus on sustainability is no small task. But with the right approach, you can create impactful, eco-conscious experiences that don’t compromise on excellence. Our guide, 'The Ultimate Guide to Sustainable Event Planning,' is filled with expert strategies to help you deliver extraordinary events that minimise environmental impact. From setting measurable goals to selecting eco-friendly venues, discover how to craft meaningful moments that resonate with today’s conscientious audiences.
Download your guide now and lead the way in sustainable event planning.