The V60 Media Launch, delivered in July 2018, was Noble Events’ first event for Volvo. The launch saw 30 journalists attending each day, with three waves in total.
The theme of the event drew on the V60’s connectivity capability and Scandinavian origin. A display was made of boards which slotted together to create a structure showing different parts of the V60, featuring QR codes which linked to a hosted site providing information on specific parts of the car.
Journalists arrived in the evening for pre-dinner drinks and garden games on the lawn, followed by a relaxed dinner and overnight stay.
