Let’s face it, corporate events can be a bit of a whirlwind. The hustle and bustle of crowds, the endless sea of exhibitors, and a jam-packed agenda can make these spaces feel more like an exhausting obstacle course than a fun, productive gathering. (There’s a reason that Event Coordinator is touted as one of the most stressful jobs in the world!) But it’s not just the organisers feeling the strain – attendees often find themselves in survival mode, just trying to make it through. 

But it doesn’t have to be this way. With a bit of thought and care, events can be transformed into experiences that prioritise well-being and mental health. And it’s now more important than ever.  

According to the World Health Organization, meetings and events can significantly impact participants’ health.  Millennials, known for being the most health-conscious generation, and soon to be the majority of the workforce (75% by 2025) expect it. To meet these evolving expectations, events must integrate features that actively support and enhance attendees wellbeing or risk being left in the dust. 

So, how can we make sure our events are not only enjoyable but also support the wellbeing of everyone involved? In this blog post, we will explore various strategies and practices to enhance attendee well-being at your next event. Let’s dive in… 

Designing Conference Experiences That Promote Physical And Mental Wellness 

The emphasis on employee wellbeing has moved beyond just the office – it’s now a key part of corporate events too. By designing conference experiences that boost both physical and mental wellness, event planners can make a significant difference to the overall attendee experience. Here are some great ways to create enriching environments: 

  1. Choose the right venue  

Choosing the right venue is crucial. Imagine a dim, windowless conference room that feels stuffy and claustrophobic – hardly the kind of place to inspire or energise your attendees. In contrast, natural light and green spaces create a calming atmosphere, essential for mental well-being. We love venues that offer outdoor areas where attendees can take breaks and reconnect with nature. This connection not only lifts spirits but also helps everyone recharge and stay engaged throughout the event. 

  1. Share wellness activities 

Neglecting wellness activities can leave attendees feeling drained and overwhelmed, struggling to maintain their focus. Without breaks for movement or relaxation, the energy in the room can quickly dip. But promoting wellness at events doesn’t mean you have to turn the schedule into a boot camp. Simple, thoughtful activities can go a long way. 

For one-day events, think about incorporating standing sessions for some of the talks, that may help keep attendees more alert and engaged. You might also introduce interactive and playful elements, like quick group exercises or stretching breaks, which can lighten the mood and keep energy levels high. Attendees often get plenty of exercise simply by moving between sessions and networking, so it’s about striking the right balance here. 

For multi-day conferences, consider adding some gentle, fun activities that also serve as networking opportunities. Morning yoga classes or mindfulness sessions can set a positive tone for the day. Short walking tours or casual fitness sessions in the evening can help attendees unwind and connect with each other in a relaxed setting.  

By thoughtfully incorporating these wellness activities, you provide a more balanced, engaging, and health-conscious event experience. 

  1. Offer healthy food options 

Say goodbye to the days of conference and event menus featuring heavy, rich dishes like lasagnes and beige buffets. Whilst chosen for their ease of preparation and broad appeal these options are major contributors to the dreaded afternoon slump, leaving attendees feeling sluggish and unfocused. Providing nutritious, balanced meals and snacks throughout the event can help to maintain energy levels and cognitive function within your attendees.  

For event planners seeking guidance, the World Health Organization offers fantastic ‘food swaps’ suggestions to create healthier event menus, which you can explore here. Additionally, incorporating more plant-based options not only caters to a variety of dietary preferences and restrictions such as vegetarian, vegan, gluten-free, and keto – but also promotes sustainability. Plant-based meals are typically more environmentally friendly, reducing your event’s overall carbon footprint – win-win! 

Menus designed to satisfy diverse needs promote wellness and ensure that every attendee has access to healthy food options. By prioritising nutrition and sustainability, you can create an event that supports both the well of your attendees and the planet. 

  1. Provide quiet zones 

End-of-day networking drinks are often seen as a way to relax after a busy schedule, but let’s be honest, they can sometimes feel more like a chore. The crowds, the pressure to network, the loud noise, and the alcohol – while fun for some – aren’t everyone’s cup of tea.  

For those who prefer a quieter escape, offering a space where attendees can rest and reflect is a great idea. Providing a peaceful area with comfortable seating, calming decor, and amenities like water, tea, and reading materials can make all the difference, while including alcohol free beverages like mocktails ensure all guests feel included. For longer events, consider venues with additional relaxation facilities, such as a spa or a pool, to offer attendees a chance to unwind fully. Also, providing information about local walking routes or other relaxing activities can be a wonderful touch. Venues often have great suggestions for helping guests wind down, so don’t hesitate to ask for their input. These strategies all go toward helpings attendees recharge their minds as well as their bodies, ensuring they stay focused and engaged throughout the event. 

  1. Make tech work for you 

Tech might not be the first thing that springs to mind when you think about wellness. In fact, technology often gets a bad rap for being the enemy of relaxation. But, believe it or not, it can actually be a fantastic tool to enhance wellbeing at your events. 

Consider incorporating virtual reality (VR) experiences to provide a peaceful escape from the event’s hustle and bustle. VR, paired with noise-cancelling headphones, can create a tranquil environment, allowing attendees to step into a calm oasis whenever they need a break. It’s like a mini-vacation right in the middle of your conference! 

Beyond VR, other tech-driven relaxation options can also help attendees unwind. For example, meditation apps or guided relaxation sessions can be integrated into the event schedule. These tech moments not only offer a refreshing pause but also create a bit of excitement. They’re unique and memorable, giving attendees something new to experience and talk about. 

By incorporating these innovative tech solutions, you can provide attendees with the opportunity to relax, recharge, and stay focused, ensuring a more enjoyable and productive event experience for everyone. 

  1. Prioritise accessibility  

When planning an event, it’s easy to prioritise location, capacity, and amenities, but accessibility should be at the forefront of your mind as well. In the UK, 24% of the population is disabled, and it is estimated that 1 in 7 people in the workplace have some form of neurodivergence, with 2 out of every 5 not sharing this with their employer. These statistics highlight just how vital it is to prioritise accessibility.  

But accessibility isn’t just about ramps and disabled toilets. Think about attendees who might have mobility issues but don’t use wheelchairs – shorter walking distances and plenty of seating options can make a big difference. For those with visual impairments, clear, large-print signage and good lighting are essential. Similarly, providing sign language interpreters or captioning for sessions can greatly assist attendees who are deaf or hard of hearing. 

It’s also important to think about sensory considerations. Some attendees may have sensory processing issues, so offering quiet spaces or areas with reduced stimuli can help them manage their environment better. You can even consider providing ‘silent disco’ style headphones to aid neurodiverse attendees, helping them focus by minimising the sometimes overwhelming noise of a busy event. Simple adjustments, like ensuring that flooring is non-slip and that there are handrails where needed, can significantly improve accessibility for everyone.  

Making your event accessible not only shows respect and consideration but also opens up the opportunity for a broader range of participants to enjoy and benefit from the event fully. 

The Role Of Inclusivity And Diversity In Supporting Every Attendee’s Wellbeing 

Creating an inclusive and diverse environment at corporate events is crucial for the wellbeing of all attendees. When people feel seen, heard, and respected, they are more likely to engage fully and have a positive experience. Here are some areas to think about:  

  • Inclusive programming – Your event programming should reflect a diverse range of voices and perspectives. This includes having speakers from various backgrounds and ensuring topics cover a broad spectrum of interests and issues. Diverse programming can engage a wider audience and encourage a richer dialogue, making everyone feel included and valued.  
  • Cultural sensitivity – Be mindful of cultural differences and show respect for all attendees’ backgrounds. This can be reflected in the food choices, which should cater to various dietary restrictions and preferences, and in the event schedule, which should consider different cultural and religious observances. Providing quiet rooms for prayer or meditation can also be a thoughtful addition here. 
  • Gender inclusivity – Ensure that your event is welcoming to all gender identities. This includes having gender-neutral toilets and using inclusive language in all event materials. Providing name tags with pronouns can also help attendees feel more comfortable and respected. 
  • Feedback mechanisms – Provide channels for attendees to give feedback on the inclusivity of the event. This can be through surveys, suggestion boxes, or real-time feedback apps. Listening to attendees’ experiences and making adjustments based on their input shows a commitment to continuous improvement and respect for their perspectives. 

The Impact Of Wellbeing Initiatives On Attendee Satisfaction And Productivity 

Prioritising wellbeing at corporate events isn’t just a trend – it’s a game-changer. When attendees feel their well-being is taken seriously, it transforms their entire experience, leading to higher satisfaction and better outcomes not just for your attendees but for your brand too. 

  • Enhanced engagement – When well-being is ignored, attendees might be there physically, but may be simply going through the motions, feeling disconnected and disengaged. But when their health and happiness are prioritised, they become more invested in your event and in turn your brand.   
  • Improved focus and retention – We’ve all been there – struggling to concentrate because our minds are overwhelmed. When wellbeing takes a backseat, attendees can find it hard to focus, and all the valuable information you want them to absorb flies right over their heads. By incorporating stress-reducing practices and wellness activities, you can boost focus and information retention. Relaxed and supported attendees are better at absorbing and retaining content, leading to a more impactful event.  
  • Networking and collaboration – Stressed and overwhelmed attendees are less likely to engage in meaningful networking and collaboration. They’re not as approachable or open to new connections. On the flip side, a relaxed and well-supported attendee is more likely to dive into networking and collaborative activities. Creating opportunities for informal social interactions in a laid-back setting can encourage stronger connections and more fruitful collaborations.  
  • Return on Investment – Let’s be real, you want your event to deliver great ROI – whether that’s financial or reputational (or both!) Skipping over attendee well-being means risking a disengaged audience, bad reviews, and zero enthusiasm – basically, an event flop and a faux pax you’d like to avoid. 

When you show you care about wellbeing, you’re not just creating a great event, you’re building a positive image for your brand. Your attendees have a fantastic time, and your brand gets kudos for being creative and considerate. It’s a win-win. 

At Noble Events, we specialise in creating events that ensure every attendee has an exceptional experience from beginning to end. Our expert team is dedicated to bringing innovative, thoughtful, and effective solutions to your events, making them not only successful but truly unforgettable. 

Ready to elevate your next event? Start a conversation with Noble Events today and let us help you create an event that stands out for all the right reasons. Your attendees will thank you, and so will your boss!