Sustainability – led Hospitality in Southampton:

We leveraged Bentley Motors' headline automotive sponsorship of the Southampton International Boat Show to highlight and showcase the brand’s sustainability strategy.

The hospitality experience was designed, produced and managed to ensure the lowest possible carbon footprint. The stand was made using local materials and the story shone a light on Bentley Motors' use of such materials in the product range.

Plastic was banned from the stand, so we ensured branding opportunities were created through reusable digital screens and QR codes. Making sure we remained sustainable from top to bottom, only reusable cups and bottles were available on the stand, and promotional goodies were sustainable and recyclable.

As a result of our activation Bentley Motors was awarded joint first place in the "Environmental Exhibitor Award".