A curated, cinematic experience for the Cullinan Black Badge. All black everything.
Bold in intensity, crafted to captivate, dynamism to dominate and fashioned to thrill, like the Rolls-Royce Black Badge, we made sure the Rolls-Royce and Abu Dhabi Motors Cullinan Black Badge experience exuded the values of the brand.
Hosted in the evening, under the track’s night lights, guests gathered at the Black Badge Lounge, a pit garage converted into a luxury lounge environment. Designed with the younger target audience in mind, the lounge had a funky club vibe with a revolving bar, eclectic style seating and a striking 16m x 3m metre LED wall steeped in the custom colours of the Black Badge collection.
Guest groups rotated on and off the track for the race-spec Black Badge Cullinan, Ghost and Wraith drive experiences. With black incorporated down to the finest details, reflected even in the Lounge menu with black ice cream and handmade black macaroons.
