IWC Schaffhausen: piloting a course in Muscat, Oman

Breathing new life and creativity into training for our luxury watchmaker client.

We found the perfect new home for this Regional Training Seminar and hosted its first ever appearance in the strategic location of Oman.

Over the three-day schedule of meetings, workshops and socials we showcased the team’s meticulous guest management capabilities, assisting delegates from arrival to departure with visa processing, including ‘high-risk’ passport holders, airport transfers, ground daily logistics and accommodation requirements.

The backdrop of the story was inspired by the year’s product focus, the ‘Pilot Collection’, with aviation design and décor elements added to the team-building activity, brand touchpoints and evening experiences. An inspiration few days helping people spread their wings!