Luxury lifestyle brand experience which empowered guests to discover Bentley at their leisure.
Forgoing the usual ride-and-drive experience, Al Habtoor Motors – Bentley wanted to host their VIP guests for a social afternoon, with a Boho Chic Brunch during the final of the Bentley Silver Cup 2022.
We created a secluded dining area, offering spectacular front-row seats to the final matches of the Bentley Silver Cup. Here, guests could mix and mingle amongst a picnic lounge-style set up, decorated with elegant dried pampas, light and wooden fixtures and finishes.
From the picturesque, panoramic elevated vantage point, guests could cheer on the Habtoor Polo team to victory. Although one objective was to keep branding light, a fleet of Bentley vehicles was on display around the polo field, empowering guests to discover the Bentley if they wished, in their own time. By allowing the focus to be on the action on the field and the hospitality, guests revelled in the festivities of the final and came away with a sense of social celebration with Bentley at the core.
