Honda E Launch

Noble Events launched the all-new Honda electric car to the UK media, taking Honda’s tried and tested press launch format and adapting it to be fully COVID-compliant. Clearly ensuring the health and safety of all involved, guests, suppliers and staff, was paramount for Honda.

The other essential requirement was for a funky venue, designed to reflect the nature of the vehicle being launched.

After conducting three challenging site inspections, it was clear that Amber Lakes was precisely the cool venue the client sought.

The event catered to 12 journalists a day across seven days with an impressive drive-in cinema-style experience whereby journalists received the presentation within their assigned launch vehicle to limit contact and adhere to social distancing.