Our People

With over 140 years of combined events experience, the Noble Events team has a range of skills, traits and talents that allows us to create event experiences in a variety of different contexts and environments. We bring people together by becoming an extension of our clients’ teams, so that they can focus on their guests, meet their business objectives and shine.

Penny Noble

Managing Director


With a background of over 37 years in the hotel and event industries, Penny’s experience has a strong automotive bias, having worked for more than 25 marques in multiple guises from media and customer launches to conferences, incentives and global retailer training.

Events within the luxury sector are a passion for Penny, who understands the nuances of looking after UHNWIs and VIPs, including royalty and heads of state.

Penny founded Noble Events in 2008, and expanded into Dubai, where she has a second office, in 2015. As Managing Director, she splits her time between both offices.

She spent three years as an Eventia judge and has sat on advisory boards for Four Seasons Hotels & Resorts, Small Luxury Hotels of the World and Leading Hotels of the World.

Her strong work ethic is evident throughout the DNA of the company; indeed, a key marker for her business is that of there is no “that will do.”

Penny loves a glass of crisp, chilled Provençale Rosé, and has a penchant for Asian-Fusion cuisine. Her favourite part of the world, unsurprisingly, is Asia!

Sarah Cox

Deputy Managing Director


With a solid background in event delivery, Sarah now focuses on the day to day management of the business, specialising in HR and team management, employee engagement, health and safety, data regulation and contracts, for both the UK and Dubai offices. She believes that a happy team is a productive team, and works hard to ensure the wellbeing of her colleagues. At the same time, her role is to ensure maximum quality and efficiency alongside impeccable customer service, in keeping with the key values of the business.

Throughout her career, Sarah has worked across a range of industry sectors, including mobile telecoms, life sciences, financial services, theatre and government, and for clients including SWIFT, Visa, Mattel, AstraZeneca, the OECD and the European Commission.

A keen cook and wine lover, Sarah enjoys many cuisines but is never happier than with a glass of something cold and bubbly and a large platter of seafood, preferably in the sunshine of the Italian coast. Her most memorable travels were to Sri Lanka and she dreams of taking her family there one day.

Richard Glover

Finance Director


Having initially worked in practice, where he gained his formal accountancy training and qualifications, Richard has held a number of senior roles, predominantly in service industries, during which time he amassed extensive agency experience.

His role as Finance Director spans both the UK and Dubai offices, ensuring accurate and efficient financial management of all events and liaising with clients and their procurement and purchasing teams.

Richard enjoys a nice cold fruit cider to accompany his steak and chips with all the trimmings. Currently his favourite place in the world is Italy, a destination he is looking forward to exploring further.

Kate Furness

Account Director


Kate has a wealth of experience gained from working in the pharmaceutical, telecoms, FMCG and automotive sectors for over ten years. Working with high-profile clients including Bentley, Lexus, Novo Nordisk, AstraZeneca and Volvo has allowed her to gain valuable experience focusing on the little details that really bring events to life.

Running conferences, gala dinners, product launches, congresses and ride and drives on a global scale, Kate prides herself on the excellent relationships she builds with her clients and suppliers. Nothing is too much trouble, and her diligence is well respected by those she works with and for.

Kate loves sipping a cocktail in the sunshine while enjoying a BBQ feast. Her favourite place in the world is South Africa, with the stunning landscape, beautiful animals and incredible wine.

Katie Stephens

Account Director


Katie’s events career has included the automotive, retail, luxury goods, technology and leisure sectors, for clients such as Honda, Lamborghini, Sunseeker, Siemens, Diechmann, Mercedes Benz, Porsche, Roger Dubuis and SsangYong.

She is never happier than when she is working on a product launch or incentive programme, and loves to see an event from brief stage to final reconciliation. Her venue and destination knowledge is second to none, and she is well known for remaining calm in the most difficult of circumstances.

Katie’s favourite tipple is a vodka with Diet Coke (3 lumps of ice, no lemon) and she loves to accompany this with Mexican food. Her favourite place in the world is Rotterham, where she has spent so much time it feels like her second home – she loves the city, the canals, the pancakes, the shopping and the nightlife!

Nicola Baxter

Senior Event Manager


Nicola has over 10 years’ event industry experience, across the technology, media, advertising, automotive and software sectors. With a proven track record in both in-house corporate planning and agency, she has created, planned and delivered live events globally.

Nicola loves having to think on her feet, problem solving and taking on new projects. She has a passion for bringing a live event concept to life and seeing all elements come together, and enjoys being onsite, building strong relationships and working as one big team.

Nicola’s favourite drink would be an ice-cold beer or a Mojito in the sun – or at a sporting event, as she’s a huge follower of motorsport and rugby. She’s a fan of city breaks and exploring new places, with her favourite city (so far..) being Barcelona.

Caroline Price

Senior Event Manager


Caroline has worked in the automotive sector for over 12 years, focusing in the main on the Volkswagen Group across all their brands, including fleet. Prior to automotive she worked for a variety of clients including Carlsberg, Accenture and Ernst & Young.

She loves a good product launch or a high-end incentive trip, has a super keen eye for detail and likes to ensure all the I’s are dotted and T’s crossed.

Caroline’s favourite summer drink is a cool crisp glass of Sauvignon Blanc or a nice glass of good Rioja in the winter. She’s a real foodie and loves all cuisine, but her favourite is probably seafood (no see-food jokes please!) and a seafood platter would be her idea of heaven, probably on the stunning Amalfi Coast in Italy, her favourite place in the world.

Jess Airey

Senior Event Manager


Jess has over 10 years’ experience working in events predominantly for automotive and oil and gas clients across Europe and the Middle East. Having been based in Dubai for over six years, she has worked with many clients including Ford, Lincoln, Jaguar Land Rover, Majid AL Futtaim, Godolphin and Shell.

Jess loves running drive events, taking the opportunity to push the drivers and the cars to the limits of what they can do and the satisfaction that comes from seeing guests stepping out of vehicles with their preconceptions completely transformed.

Jess loves to travel, with Italy and Vietnam the top of her list – however, anywhere with good food and beaches is always a winner for her!

Emma Calvert

Event Manager


Emma has a strong background in pharmaceutical, finance and professional services and automotive, having worked for Bentley, Celgene, Barclays, Deloitte and PwC amongst others. She enjoys producing international congresses, drive events and product launches, and loves undertaking rigorous research to find the perfect venue for an event. This, alongside her creativity and relationship building, makes her an integral member of the team.

Emma’s favourite drink is the Caipirinha, Brazil’s national cocktail. She adores all East Asian food and says that her favourite place in the world to visit is Costa Rica with its waterfall canyoning and amazing volcanic hot springs.

Emily Evans

Event Manager


Emily has a wealth of experience in the pharmaceutical sector working on international exhibition stands for clients such as AstraZeneca, Roche and Celgene. She has worked with a number of other clients too across large scale logistical projects, including roadshows and stands for Titan and Google.
Emily loves working on real ‘wow’ events that excite and engage clients which pose both creative and logistical challenges, such as installations, product launches and large conferences. Her strong key stakeholder relationships mean that she is great in negotiating with suppliers and enjoys looking after VIPs and clients on site, but ultimately her passion lies with bringing briefs to life to exceed client expectations.
Emily’s favourite drink would always be a raspberry gin and elderflower tonic, although a Piña Colada on the beach in the Caribbean never goes amiss! Her favourite place in the world to visit is St. Lucia, and wherever she goes she’s on the lookout for her favourite cuisines, Thai or Mexican food.

Maria Plumbridge

Event Manager


Maria has previously worked on client events in the retail, food & beverage, finance and charities sectors for clients such as Coca-Cola, Wesleyan, Saint-Gobain, The Perfume Shop, P&G and various charities/not for profit organisations.
She loves getting immersed in the research of an event and bringing it to life in her proposals as well as getting to know her clients and building great working relationships with them.
Maria’s favourite tipple is either a pink gin and slimline tonic or a nice cold glass of fizz and her favourite cuisine has got to be Italian food. Maria loves Greece and thinks any Greek island is the ideal holiday destination, but she’d love to explore Italy with her family one day too


Event Manager


Natasha started her event management career in France, where she gained experience working within the tech industry, assigned to specific accounts including Microsoft, HP Inc. and HP Enterprise.

Having moved back to Dubai, where she had grown up, she focused on the automotive sector and delivered various events for McLaren, Porsche, Rolls Royce, MINI and other clients. Natasha particularly enjoys delivering product launches and drive events, as these events allow customers to truly discover and experience the products and services offered.

Natasha’s organisational, project management and communication skills allow her to deliver projects whilst building strong relationships with both clients and suppliers. In addition to project planning and management, Natasha enjoys production management and loves being on site.


Event Manager


Alessandra has 9 years’ experience in project management across a diverse range of sectors, from aerospace and defence to luxury hospitality and automotive, both in Europe and the Middle East. She loves a challenge and the excitement that comes from the build-up of an event, whether that is a trade show, showcase or launch party. She has delivered events for clients including Lamborghini, Porsche, Ferrari and Jaguar Land Rover.

Alessandra has an eye for details and all things pretty and beautiful. Being Italian, her favourite cuisine is of course that of her home country, but she also enjoys trying new cuisines.

She would love to go back to South Africa and take her family this time, for a proper Safari adventure!

Sharleen Colaço

Operations/HR Manager


Sharleen has over 15 years of experience as an executive assistant, HR generalist and office manager across a range of industries from events management, IT solutions and oil and gas, to tourism and publishing. She enjoys admin and support roles and takes a great deal of pride in her work, living by her father’s words “if you’re going to do something, do it well or don’t bother!”
Sharleen is fortunate enough to have visited many ‘bucket list’ destinations, but holds NYC dear to her as it was her first solo trip. She enjoys South-East Asian cuisine and a nice, sweet drink, flavoured with tart passionfruit.

Erin Donaldson

Operations Manager


Erin has vast experience of the automotive, IT, telecoms and FMCG sectors, working for clients such as Honda, Dell, McAfee, Three UK and PepsiCo. She prides herself on her organisational skills and is particularly adept at budget management. In her current role she provides a valuable support function for the onsite team, ensuring that the office runs like clockwork.

If allowed, Erin would say her favourite drink is a cup of tea but, failing that, then a nice cold crisp glass of white would be her drink of choice. Her favourite cuisine has to be the coconut influence in Thai food.

And as for her favourite place to travel, she loves everything about South Africa; the people, the scenery, the food and the safari.

Donovan van der Walt

Press Fleet Manager


With a background in automotive events, product experiences and precision driving, Donovan’s passion for cars stems from a young age and it’s a fire he has been fuelling ever since.
Having worked in various divisions within the automotive industry such as marketing, public relations and product training, he has been able to identify unique opportunities and create bespoke customer driving events for clients such as Audi, Bentley, MAN, Scania, BP, Ferodo and Goodyear.
With a performance-focused mindset and driven by a passion of creating unique experiences, nothing makes him happier than delivering an event that exceeds expectations.
Donovan enjoys majestic views and vast lakes, preferring the relaxed atmosphere of Switzerland as his ideal ‘break-away’. His favourite tipple is rather traditional to his native country of South Africa; a shot of Amarula on blocks of crushed ice. An avid foodie, he enjoys Italian dishes such as pasta and pizza cooked in a traditional wood-fired pizza oven, finished off with a classic tiramisu.