PENNY NOBLE

Chief Executive Officer

Sarah Cox

Managing Director

Ed Low

Ed Low

Commercial Director

Jess Airey

Head of Events (Dubai)

Katie Stephens

Account Director

Hannah Taylor-Jones

Account Director

Kate Hodson-Walker

Kate Hodson-Walker

Operations Director

Lucy Allman

Senior Event Manager

NATASHA ABOURROUSSE

Event Manager

Alice Bland

Event Manager

Emma Calvert

Event Manager

Amelie Gindele

Event Manager

ERIN DONALDSON

Operations Manager

Brad-Beningfield

Bradley Beningfield

Honda Press Fleet Manager

Jan MacDonald

Office Manager

Yahyaa Ismail

Finance Assistant

Evie Hill

Intern

The feedback we have received from clients has been so unbelievably positive… and the planning and execution was flawless throughout.

Financial services and Fintech client

“It is always a pleasure to work with the Noble Events team: committed, knowledgeable, supportive and highly professional….. Turning around our most recent event from initial contact to delivery in 4 weeks illustrates what an amazing team we make! Thank you for all your wonderful support and guidance; we did it.“

Andrew Pilkington, Managing Director

Genesis Motor UK Limited

“…your team is a huge breath of fresh air…really valuable input to both the event and the strategy around it”.

LUXURY BRAND CLIENT

“I wanted to say a huge thank you to you all for your support in making the event last week such a great success.“

Financial services client

“We would thoroughly recommend working with Noble Events”

PR SECTION MANAGER

HONDA MOTORS EUROPE LTD

“Their sense of fun coupled with dedicated professionalism and a very thorough approach ensures any event they are involved with is a joy to work on.”

AUTOMOTIVE OEM CLIENT

“Noble Events run everything with utmost attention to detail from start to finish”

PUBLIC RELATIONS CLIENT

“I trust your team implicitly, and am guided by their well-informed and well-thought-through recommendations.

…I just wanted to make you aware of how much of an impact your team is making and how happy I am that we signed up with you guys.”

HEAD OF MARKETING

LUXURY AUTOMOTIVE CLIENT

“Your team handled everything calmly and professionally – we all really enjoy working with the Noble team. On to the next one!!“

Banking and online payments client

“The team continue to impress and I look forward to working on many more events with Noble in the future.”

MARKETING EVENTS MANAGER

TRIUMPH MOTORCYCLES LTD

OUR RECENT NEWS

PENNY NOBLE

Chief Executive Officer

With a background of over 37 years in the hotel and event industries, Penny’s experience has a strong automotive bias, having worked for more than 25 marques in multiple guises from media and customer launches to conferences, incentives and global retailer training.

Events within the luxury sector are a passion for Penny, who understands the nuances of looking after UHNWIs and VIPs, including royalty and heads of state.

Penny founded Noble Events in 2008, and expanded into Dubai, where she has a second office, in 2015. As Managing Director, she splits her time between both offices.

She spent three years as an Eventia judge and has sat on advisory boards for Four Seasons Hotels & Resorts, Small Luxury Hotels of the World and Leading Hotels of the World.

Her strong work ethic is evident throughout the DNA of the company; indeed, a key marker for her business is that of there is no “that will do.”

Penny loves a glass of crisp, chilled Provençale Rosé, and has a penchant for Asian-Fusion cuisine. Her favourite part of the world, unsurprisingly, is Asia!

Sarah Cox

Managing Director

With a solid background in event delivery, Sarah now focuses on the day to day management of the business, specialising in HR and team management, employee engagement, health and safety, data regulation and contracts, for both the UK and Dubai offices. She believes that a happy team is a productive team, and works hard to ensure the wellbeing of her colleagues. At the same time, her role is to ensure maximum quality and efficiency alongside impeccable customer service, in keeping with the key values of the business.

Throughout her career, Sarah has worked across a range of industry sectors, including mobile telecoms, life sciences, financial services, theatre and government, and for clients including SWIFT, Visa, Mattel, AstraZeneca, the OECD and the European Commission.

A keen cook and wine lover, Sarah enjoys many cuisines but is never happier than with a glass of something cold and bubbly and a large platter of seafood, preferably in the sunshine of the Italian coast. Her most memorable travels were to Sri Lanka and she dreams of taking her family there one day.

Ed Low

Commercial Director

Jess Airey

Head of Events (Dubai)

Jess has over 10 years’ experience working in events predominantly for automotive and oil and gas clients across Europe and the Middle East. Having been based in Dubai for over six years, she has worked with many clients including Ford, Lincoln, Jaguar Land Rover, Majid AL Futtaim, Godolphin and Shell.

Jess loves running drive events, taking the opportunity to push the drivers and the cars to the limits of what they can do and the satisfaction that comes from seeing guests stepping out of vehicles with their preconceptions completely transformed.

Jess loves to travel, with Italy and Vietnam the top of her list – however, anywhere with good food and beaches is always a winner for her!

Katie Stephens

Account Director

Katie’s events career has included the automotive, retail, luxury goods, technology and leisure sectors, for clients such as Honda, Lamborghini, Sunseeker, Siemens, Diechmann, Mercedes Benz, Porsche, Roger Dubuis and SsangYong.

She is never happier than when she is working on a product launch or incentive programme, and loves to see an event from brief stage to final reconciliation. Her venue and destination knowledge is second to none, and she is well known for remaining calm in the most difficult of circumstances.

Katie’s favourite tipple is a vodka with Diet Coke (3 lumps of ice, no lemon) and she loves to accompany this with Mexican food. Her favourite place in the world is Rotterham, where she has spent so much time it feels like her second home – she loves the city, the canals, the pancakes, the shopping and the nightlife!

Hannah Taylor-Jones

Account Director

Kate Hodson-Walker

Account Director

Lucy Allman

Finance Assistant

NATASHA ABOURROUSSE

Event Manager

Natasha started her event management career in France, where she gained experience working within the tech industry, assigned to specific accounts including Microsoft, HP Inc. and HP Enterprise.

Having moved back to Dubai, where she had grown up, she focused on the automotive sector and delivered various events for McLaren, Porsche, Rolls Royce, MINI and other clients. Natasha particularly enjoys delivering product launches and drive events, as these events allow customers to truly discover and experience the products and services offered.

Natasha’s organisational, project management and communication skills allow her to deliver projects whilst building strong relationships with both clients and suppliers. In addition to project planning and management, Natasha enjoys production management and loves being on site.

Alice Bland

Event Manager

Emma Calvert

Event Manager

Emma has a strong background in pharmaceutical, finance and professional services and automotive, having worked for Bentley, Celgene, Barclays, Deloitte and PwC amongst others. She enjoys producing international congresses, drive events and product launches, and loves undertaking rigorous research to find the perfect venue for an event. This, alongside her creativity and relationship building, makes her an integral member of the team.

Emma’s favourite drink is the Caipirinha, Brazil’s national cocktail. She adores all East Asian food and says that her favourite place in the world to visit is Costa Rica with its waterfall canyoning and amazing volcanic hot springs.

Amelie Gindele

Event Manager

ERIN DONALDSON

Operations Manager

Erin has vast experience of the automotive, IT, telecoms and FMCG sectors, working for clients such as Honda, Dell, McAfee, Three UK and PepsiCo. She prides herself on her organisational skills and is particularly adept at budget management. In her current role she provides a valuable support function for the onsite team, ensuring that the office runs like clockwork.

If allowed, Erin would say her favourite drink is a cup of tea but, failing that, then a nice cold crisp glass of white would be her drink of choice. Her favourite cuisine has to be the coconut influence in Thai food.

And as for her favourite place to travel, she loves everything about South Africa; the people, the scenery, the food and the safari.

Bradley Beningfield

Honda Press Fleet Manager

Brad is an experienced Product Specialist and now Press Fleet Manager with a huge passion for everything Automotive.

Having grown up at racing circuits around South Africa, Brad has been exposed to a variety of the professional motoring world whether that being behind the steering wheel or at the office. Previously working for German Automotive giants in the Product and Training departments, he is excited to return to his roots. Providing the Noble Events client with the best Press exposure possible and Fleet Management to the highest standard.

A lover of all food cooked over a fire, a South African Braai (BBQ) is one of his favourite pastimes accompanied by a good English Beer. An adrenalin junkie at heart his most memorable travel experiences involved the rollercoasters and theme parks of the USA.

Brad is excited and happy to be a part of the Noble Events team and can’t wait to see what the future holds!

Jan MacDonald

Office Manager

Whilst Jan is not directly on the front line of events she does very much enjoys the preparation and planning to ensure our event managers have everything they need. Hopefully taking away some of the last-minute stresses.

On a personal note she is a Charity Trustee and plays a big part in arranging events from small fundraisers to charity dinners. Some of her favorite times have involved personal challenges by family and friends. Cheering them on during a marathon, waiting at Lands End for cyclists to arrive from an End-to-End ride or abseiling down the side of a building. Each one of these massive achievements finishing with a celebration of participants and supporters. She loves the passion these occasions bring out in people and the long term good their efforts achieve.

Yahyaa Ismail

Finance Assistant

Whilst studying, Yahyaa worked in practice and has since worked in service industries where he has gained experience as a finance assistant and continually adding to his accountancy qualifications.

His role as Finance Assistant spans both the UK and Dubai offices, helping ensure accurate and efficient financial management of all events and liaising with clients and their procurement and purchasing teams.

Yahyaa enjoys a sweet fruity mocktail to go with his medium-rare steak and chips.

Being so young, he would like to explore many corners of the world but being a big foodie and a Muslim, prefers anywhere he can enjoy halal food.

Evie Hill

Intern