GM CHEVROLET TAHOE: CITY TO DESERT

In this hybrid activation for GM Chevrolet we revealed the Tahoe to the media via live broadcast, provided the most epic desert setting to create impactful content for print and screen and put the Tahoe through its paces- from the city to a desert oasis.

A hotly anticipated launch and the first post Covid event for the brand, we kicked the activation off with a broadcast to our hybrid audience from GM’s Training Centre in Dubai. Once our virtual audience departed, our live attendees drove in convoy to leave the shining metropolis of the city behind and make their way out through the desert.

The most breath-taking locations were selected and primed for content creation with the car, capturing the most iconic and impactful coverage.

Al Maha provided fine-dining sanctuary. Remote and exquisite. Rugged luxury, perfectly aligned with the Tahoe and the ideal finale to an unforgettable experience.

Coverage from this experience was amplified and shared globally upon the car’s entry to market in the Middle East.

“The feedback we have received from clients has been so unbelievably positive… and the planning and execution was flawless throughout.“

Financial services and Fintech client

“It is always a pleasure to work with the Noble Events team: committed, knowledgeable, supportive and highly professional….. Turning around our most recent event from initial contact to delivery in 4 weeks illustrates what an amazing team we make! Thank you for all your wonderful support and guidance; we did it.“

Andrew Pilkington, Managing Director

Genesis Motor UK Limited

“…your team is a huge breath of fresh air…really valuable input to both the event and the strategy around it”.

LUXURY BRAND CLIENT

“I wanted to say a huge thank you to you all for your support in making the event last week such a great success.“

Financial services client

“We would thoroughly recommend working with Noble Events”

PR SECTION MANAGER

HONDA MOTORS EUROPE LTD

“Their sense of fun coupled with dedicated professionalism and a very thorough approach ensures any event they are involved with is a joy to work on.”