FORD MIDDLE EAST:
GATHERING ON THE WORLD’S STAGE AT EXPO 2022

A post-pandemic preview to unite the global and regional teams and unveil the latest fleet.

With all eyes on Dubai for EXPO 2020, Ford Middle East engaged with us to make the most of the world-class opportunity to host audiences in the perfect environment to connect local, regional, and global brand and distributor teams.

Ford called upon us to conceptualise, organise and deliver their FME Distributor Conference. Following the delays caused by the pandemic, we ultimately delivered a fast-paced schedule of keynote speeches, panel discussions and social engagements and, as a surprise to guests, the opportunity to discover the latest fleet of FORD & Lincoln vehicles.

With Ford’s upper management team based in the USA and flight restrictions still in place, the format was converted to a hybrid event, encompassing virtual elements that allowed the global team to participate in the most engaging way possible.

“The feedback we have received from clients has been so unbelievably positive… and the planning and execution was flawless throughout.“

Financial services and Fintech client

“It is always a pleasure to work with the Noble Events team: committed, knowledgeable, supportive and highly professional….. Turning around our most recent event from initial contact to delivery in 4 weeks illustrates what an amazing team we make! Thank you for all your wonderful support and guidance; we did it.“

Andrew Pilkington, Managing Director

Genesis Motor UK Limited

“…your team is a huge breath of fresh air…really valuable input to both the event and the strategy around it”.

LUXURY BRAND CLIENT

“I wanted to say a huge thank you to you all for your support in making the event last week such a great success.“

Financial services client

“We would thoroughly recommend working with Noble Events”

PR SECTION MANAGER

HONDA MOTORS EUROPE LTD

“Their sense of fun coupled with dedicated professionalism and a very thorough approach ensures any event they are involved with is a joy to work on.”