Noble Events managed SsangYong’s biggest press launch in the UK to date. Three waves of press attended a one day and night programme at Weston Park.
An off-road track in a quarry was used in addition to steep hill climbs and an axel-twist obstacle which was designed to enhance the driving experience and showcase the Rexton’s capabilities.
All cars were valeted daily to ensure they looked their best throughout the event.
Horse boxes were sourced to demonstrate the vehicle’s towing capabilities – guests had the opportunity to tow them around the grounds before driving and reverse parking them on a specific course.
A road route was also carefully planned for the event, with route plans designed, printed and placed in the vehicles for guests.
Reports from the UK press were hugely positive and feedback from SsangYong’s team and the invited journalists was excellent.