The brief was to facilitate the Lawn and Garden Roadshow at venues across the UK to. With an audience of Dealer Principals and Sales Managers, venues needed to be easily accessible and in keeping with the Honda brand
In addition to venue selection, Noble Events provided a full service Logistics and Production offering including pre-event and on site delegate management.
Each event comprised a morning meeting followed by lunch and afternoon workshops, with topics including digital content and social media.
Product familiarisation formed a key part of the roadshow, with plinths displaying products from across the Honda range, including a Mean Mower stand, a Miimo stand including Fireblade, Type R and HRM300 along with Generator stands.
The roadshow was well received by the dealer network, who enjoyed the opportunity to immerse themselves in the products.