A recurring event, delivered annually by Noble Events for Honda (UK), the Dealer of the Year Awards comprised an afternoon business update and evening awards dinner.
The afternoon conference was attended by over 200 internal staff, with the evening dinner seeing 350 attendees as the internal team was joined by Dealer Principals and their partners.
The Dealer of the Year incentive destination, India, was announced during the evening, hence the event theme reflecting this exquisite destination.
Entertainment during the evening took the form of a junk percussion band during pre-dinner drinks, Dohl drummers and a Sitar player performing on stage, followed by the headline act, an edgy Cirque du Soleil performance. A live band and DJ completed the line-up.
Storm Doris occurred during the event, so alternative travel arrangements had to be made for crew, guests and entertainers. One of the hotels being used for guest accommodation was closed due to the storm, so alternative arrangements were promptly made, with guests being kept appraised of the situation via phone and e-mail.
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