An awareness of a product and its features is vital for business success – and when the product is new, first impressions count.

We have developed a large portfolio of successful launch events, particularly in the automotive sector. Our launch experience spans dynamic and static, press and dealer, large scale and small and exclusive.

We understand that the feel of the event transfers to the attendees’ response to the product and work closely with our clients to ensure that the location, look and feel are aligned to the brand and more specifically to the product.

We have supported many of our clients in launch activity at international motor shows and also specialise in:

Product familiarisation sessions
Dealer network training
Standalone filming and photography for launch material
Preparation of press kits
Location selection
Route planning
Design and printing of route books
Vehicle management
Setting up of infrastructure such as fuelling, cleaning and vehicle maintenance
Provision of security